Self-leadership in Marketing and in Life

A few semesters ago, I took BCOR 370 (Business Management). I had always understood what managing was, but never actually realized how much it entailed. It was not until I took the class, that I realized management relates to all aspects of business and life. While taking the class, we were heavily focused on the book, Self-Leadership: The Definitive Guide to Personal Excellence. Overall, the book outlines and explains a wide array of self-leadership strategies. It provides guidelines and advice to its readers, using strong research as well as real world examples and profiles of leaders.

The book presents the self-leadership strategies with tips to understand the different aspects self-motivation to encourage growth of knowledge in the field of management as well as how to apply these concepts to the readers own lives. To introduce self-leadership, in its most basic terms, is about understanding one’s self and how to use that to lead us effectively. It is not about leading others, but is instead about our own self. Self-leadership starts with learning how to handle different obstacles and leading yourself to best possible solution. With the right self-leadership strategies and being your own leader in your life, we have the potential for greatness.

I know for a fact that self-leadership is something that is vital to success in my career in marketing. This book managed to changed my view on how I will approach the process of achieving goals by thoroughly explain different strategies that I can utilize in my own life. I notice that I am quick to engage in negative self-talk, and that is what hinders me the most. I learned through self-leadership that I am the creator of my destiny. I am the person that must lead myself to achieve my own personal goals. Making sure I engage in these strategies will help form me into the most effective self-leader.

These concepts could contribute to my overall success in many aspects of my life, specifically in my career. By practice strategies such as natural rewards, I can make my future career something enjoyable and self-fulfilling instead of it just being a means to make money. Self-leadership is one of the biggest factors in becoming successful in not only your personal, but also your professional life. It is all about how we handle and overcome challenges and achieve what goals we strive for. With the correct strategies, we can use self-leadership to become anything we want to be.